Effective brand Building, key to success

7-Steps to Build a strong Brand from scratches

Brand is generally consider to be a recognition of Name, Logo or specific character but in terms of scholars and technicians views it is not only physical character but a perceived value of customers who directly or indirectly involve.

To build a strong brand or recognition every entity set to take some aggressive measures makes it feel valuable in the mind of its users. If take a brief study of success stories of well known products, services or even personalities each one of single character go through a transition process and they make themselves able to capture distinct place in the black box of their customers. The transition process needs different aspects to cop loyalty through personal character, continuous quality, trust and up to expectation scenario.

There are seven steps which should be practiced while building entirely new brand when it's nowhere in the market.

1.   Research your target audience and your competitors.

Google your product,analyze competitors ,social media, shopping trends

2.   Pick your focus and personality.

positioning statement, words associated, metaphors or concepts
 

3.   Choose your business name.

Make up a word,

Use a suggestive word,

Describe it literally 

4.   Write your slogan.

Should be a catchy Slogan

Briefly descriptive to your BusinessCan easily place over different medium 

5.   Choose the look of your brand (colors and font)

6. Design your logo.

Abstract: Google Chrome

Mascot: Wendy’s

Emblem: Starbucks

Lettermark: IBM

Icon: Twitter

Wordmark: Facebook

  

7.   Apply your branding across your business and update it as you grow.